307: How to transform your podcast into a media company with Erica Mandy from the Newsworthy.
Podcasting Business School
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How Do You Get Sponsors for Your Show?
Erica works with an ad agency who is really doing a lot of that work behind the scenes for me. I've shopped my show around to a bunch of ad networks and still have stayed with the same one because they ultimately offer me the same the best deal. We've now grown from just them taking a percentage to them offering me what's called a minimum guarantee so I'm getting a flat fee from them every month, then anything that we make on top of that I make an addition and then we split that.
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