19min chapter

Freelance to Founder cover image

Drumming Up More Attention

Freelance to Founder

CHAPTER

Ethics and Innovations in Marketing Strategies

This chapter explores the ethical considerations of critiquing other businesses' websites while also discussing the effectiveness of various social media platforms for advertising. It highlights innovative marketing strategies, such as hosting website roast events and engaging with local communities through workshops and lunch tabs. The conversation stresses the importance of authenticity and measurable results in marketing efforts to enhance visibility and client engagement.

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