Shopify moved from a centralized marketing design model to a decentralized one to allow designers to develop deeper insights into the products they're designing marketing materials for. In this episode you'll hear about that shift and the impact its had on the team, and we'll dig in to the processes and projects that Lucy and her team work on for the core product.
This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here.
LINKS
Follow Lucy on Twitter
Check out Hydrogen
And check out Shopify
TIMESTAMPS
0:00 - Introduction
1:40 - The MUX team structure
4:40 - Use of the UX title at Shopify
6:45 - From centralized to decentralized
13:20 - Collaboration with the product team on Hydrogen
16:35 - Partnering with product marketing
19:10 - Designing the Hydrogen brand & landing page
23:45 - Collaborating in a remote setting
25:30 - Project timeframe
27:35 - The main Shopify brand
30:45 - The Hydrogen brand
35:05 - Regular responsibilities for the core MUX team
38:00 - Testing & metrics of success
44:30 - Project management & prioritising time
48:05 - What Lucy is most proud of
49:45 - Closing thoughts
