Introduction

Diego Borgo has already been in a previous episode of the podcast bringing amazing insights about the Web3 space, and now he's back with even more valuable content to help us understand all the moving pieces of Web3, specially for brands. Since he's been at this since 2021, he helps us understand how brands have been using the same playbook since Nike and Adidas released their first NFT collections, and helps us see the path moving forward as brands need to reinvent the playbook in order to serve newer audiences. Very interesting to realize how some problems remain unsolved!