The Good Life with Michele Lamoureux cover image

Lisa Genova: Neuroscientist + NYTimes best-selling author of "Remember: The Science of Memory and the Art of Forgetting" (rerun)

The Good Life with Michele Lamoureux

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The Ugly Sister

In psychology they're called it's kind of a rather unfortunate name but they're called the ugly sisters of the target and when you focus on an ugly sister that makes the situation worse. Evan: I was playing the game with my friend I couldn't remember Elon Musk's name at all we were driving to school and I said something she's like would it help if I give you the first letter of her's name and she's like e and then I could get it, right? He says sometimes people come up with another word that's close so he can find out what his friends are thinking about him by searching for them in other parts of town. "I think that's gonna let people

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