Innovation Versus Optimization

There's a healthy tention where we're trying to have both innovation and come up with these topological changes like omagosh. The ito scientist, in a lot of ways, is that navigational person sitting in the site next to em. We can't put a million people in a room and ask them what they feel. Even if we could, people are going to have louder voices than others. So what we want to do by removing all these biases where sing data as the voice of the customer at scale, we can understand what local developers may be in the us.