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85: Gaia Buys Yoga International, Stocks Rise on Uranus

Conspirituality

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The Golden Years of Social Media

Gaya used to be called gum, which some will remember from the late nineties as this mail order catalogue. By 20 19, they were not only hosting thousands of hours of video content but also live streaming events by pseudo science luminaries like gregg braden and caroline mace. They now have close to 700 thousand paying bers. At 11 99 a month, that already adds up to over a hundred seven million dollars a year being pulled in. That's before factoring in now, whatever slice of yoga internationals additional yield.

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