In my weekly executive meeting, there's nine people in that meeting, including me, and we write down all oour issues. And then we start to comment on those issues. The other interesting phenomenan thats popped up when we do this is almost all the issues that don't get resolved have nothing to do about the bureaucracy of the business. It has to do with emotional intelligence issues. Those are the issues that we end up addressing,. not, hey, churn is bad. What are seven more things that we can do with regard to churn? You can figure that all asynchronously. But it's the e q issues that you can't solve asin vemics a lot of