We 're moving into a world with a lot of people coming from the bottom up who're bilding great brands, communities, it even call them cults. And so i think when you think specificly about creators and ottpters, it's pretty straightforward. Right now, a lot of creators spacaly. work off cash flow, right? The dollars they have to invest for the dollars they made from whatever the last sponsored post they sold was or everything. It's a very inefficient way to build businesses. If instead you can say, hey, like, you're doing great. Let's put some investment dollars in early. Our view as we can help people grow much faster