OnBase: Smashing Sales and Marketing Misalignments cover image

Ep. 359 | ABM 2.0: The New Wave

OnBase: Smashing Sales and Marketing Misalignments

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ABM XR2 - The Next Stage of Evolution

As a marketer, how do you go beyond just generating insights for the sales team in a deal cycle? And what's the next stage of evolution since we're at two.0 now? Like a B2B X cycle. So with the help of ABM XR2 wherein we can easily identify the buying intent and the buying pattern. We can make up our messaging at each stage. It's hard to really imagine being successful without these principles.

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