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725: Boost Your Emotional Intelligence w/ Michael Ventura

The Art of Charm

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The Importance of Comfort in the Face of Pain

The number one reason most women don't get screened on an annual basis is pain. 84% of the women we talked to said that the room's freezing cold. We started to see how people felt more comfortable the more in control they were of their experience. And so this was like a huge moment for GE to realize our business is not just in the product making business.

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