How Do You Test in TV?

A lot of the businesses that we work with, they come in a with very little top o funnel marketing going on, if any. We always are prudent with our clients dollars, and always will believe and n recommend, that any top of funnel marketing channel should be kind of treated as a proof of concept before you go all out. Whenever we possibly can, due to the efficiencies of national we will recommend doing a national pilot that lasts anywhere between one month and six months. At the end of the day, we need to be able to prove, we look at it in three buckets, on a micro level, on a makeral level, and on a business level.