Influence - The New Version

The book influence has been the book that so many people in the world of persuasion have laverage, especially marketers or anybody that's on sales. Why did you decide to come out with anew version of this book? Well, i was torn, i have to say, between a couple of old adages, one of which says, don't fix what's not broken. The internet blossomed during those 12 years and now there are platforms for influence, social media, e marketing, commerce and so on,. digital comme that just didn't exist before. As a consequence, i wanted to include a whole section, in every chapter there are sections on on digital commerce. And then finally,