What's the Difference Between Vogue and Vogue?

The big brands didn't fully pull out of Vogue. They might have cut budgets a little bit, but you're still seeing ads in the usual places that you would. I've seen a lot of publishers just move into programmatic more because you don't have to chase people down for money. You don't have 90 days between serving an ad and getting paid. There's somebody with a corporate credit card on the other side that's just, you know, everything's automated.