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048 Maximize Your Social by Neal Schaffer

The Marketing Book Podcast

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Blogging - An Essential Part of Every Social Media Strategy

Bloggers need to use social media to bring people back to their web side. A blog gives your company a social voice, because you're not selling your products in a blog. You're providing something of resource that when people see the headline on twitter they're going through or if they see ton facebook news feed. So this is how the blog serves that tactical need to get people back to your web side. And and therefore should become, you know, the central fo fof your content, viz v social.

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