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How to Calculate ROI
When you talk about a asset it goes on the balance sheet when you talk about ROI it's usually referencing the P and L or cash flow so so like, we start to commingle different things. Most companies are running their business off the P andL at the at the operational level. We're data leaders can serve themselves best is if they operate out of the profit and loss statement as opposed to working with balance sheets and cash flow statements. And then another thing that data leaders should think about is that most organizations hate spending op x but will gladly spend on capex right because of the implications to the value of the company.