Do You Know the Numbers Back to Front?

A lot of business owners aren't really in tune with their data. Knowing what your cost for acquisition is, and then also knowing your customer lifetime value are important things to note. consistency in marketing, how much is spending every single month? What are key targets are? And so if I'm underneath this number, I'm always going to be profitable. So tackle a big problem, a real problem, and not just some made up thing.