2min chapter

Inside China cover image

274 million Chinese take a holiday: why ‘golden week’ 2023 was different

Inside China

CHAPTER

The Rise of Domestic Tourist Attractions During the Five Day Holiday

The number of outbound travel bookings skyrocketed by nearly 700% compared to the same period last year. The consumer spending per capita is actually less compared to pre-pandemic levels in 2019. Analysts say that the fact that domestic tourism spending is now back to 2019 levels suggests that the reopening boost to consumer spending has largely run its course.

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