You're the Hero of the Story

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Gash: I thought that in order to build my own social authority, that i needed to position myself as the hero. And what i discovered, ah, and really it was going through story brand, that i'm not the hero of the story. It's my customer that's the hero. That was a major paradime shift,. Not only in our messaging, but we did a complete branding overhaul. On his web side, he says "I wanto elp you get things done"

Donald Miller talks with special guest Michael Hyatt, the seven-figure leadership blogger and New York Times best-selling author. Hyatt shares his process for understanding his readers at a high level and serving them well. In this conversation, you'll discover how to get inside the heads of your prospects and customers and craft a message that always hits home. Visit http://buildingastorybrand.com/1 to get an unedited version of the interview with Michael Hyatt, along with a video of Don's website critique.