S2 E67 - 3 Steps To A Successful First 90 Days When Switching to Demand Gen
Stacking Growth | The B2B Marketing Podcast
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Revenue R&D - The Infrastructure and the Audit
The infrastructure and the audit are two key inputs to this framework, which we call revenue R&D. Like you can do your audit and kind of go through the data and look through that. We call it a revenue performance analysis. And then there's almost like an operational, what we call infrastructure audit as well. There are key components of the infrastructure that you're going to need to implement within the first 90 days before you even get to launching your first program or their first experiment.
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