How Do You Measure a Brand?

"To me, it's the hardest thing to measure. How do you measure a brand? You just o know it, you feel it, right? And i think that's hard," he says. "What we could all agree on is what good looks like,. Write out the five reasons why you admire that brand." 'If your job is getting easier as a sales leader to get deals done, and you're spending less and less to acquire those customers, senses silt be moving in the right direction when it comes to building the value of your brand at brand equity'