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EMERGENCY POD: The AI Wars - Has Google Already Lost?
Marketing Against The Grain
Is There a Better Intent Matching?
I think if the experience really matters there, so to your point, you married that intent with a better experience that's new. But I think if you just stick that a better intent in existing display ad slots, the problem is like, we just don't see that. We just tune that stuff out. And one of the applications of that is anonymous search might go away which is a really crazy and scary thing. Like open AI, you're logged in. You have to log in for chat GPT right now. It's already doing that, but like it's going to be chat assisted search. And so that means the AI has a real role in driving intent.
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