Stubbornness is not persistence. It's rude and arrogant to invest in a company you intend to bring into your stable without a thorough and honest discuss of the pros and cons with senior colleagues. Richard branson has perfected one cardinal rule: He owns or part owns more baskets than any one else alive. How many baskets should you go for? In the beginning, it would be best if you could keep them related to your corps business. But once you have something that's working, start looking around quickly for another opportune idea.

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