"The Cognitive Revolution" | AI Builders, Researchers, and Live Player Analysis cover image

In-AI Advertising: Better Answers for Users, Big Questions for Society, with ZeroClick's Ryan Hudson

"The Cognitive Revolution" | AI Builders, Researchers, and Live Player Analysis

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Innovating SaaS Models through Advertising

This chapter examines the potential of ad-supported models for software and SaaS products, highlighting how contextual advertising could reshape the industry. It discusses pricing strategies, AI's role in customer interaction, and the implications of pharmaceutical advertising in enhancing efficiency. Additionally, the chapter addresses the browser market's evolution and the challenges posed by dominant platforms, advocating for a more open and innovative development approach.

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