The Biggest Banana Marketing Campaign Ever

Preston: The idea that you can control all aspects of the chain from the import to the distribution is really, really radical. This is like Amazon in a lot of ways. Every time the banana is pulled off a tree, there's a two week clock ticking. And it's really a seven day clock because you want to have about seven days in the store from green to brown. You really had to move fast and the world was not a fast moving place.