The Perfect Video Formula for Short Form Content That Converts With Mo Ismail
The Mind Of George Show
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The Importance of Consistency and Congruency in Marketing
If you watch a video and it does not feel in alignment, you can tell that the speaker is being incongruent with who they are. The only way for them to get closer to you is twofold. You have to speak in a way that they can understand and you have to do it in a ways that's yourself 1000%. That's the game. Everything else will be optimized with the reps. Every single time.
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