Coaching is not just about fixing shame. What coaching is really about is the application of that internal work towards external things. As we start to emotionally decompress whatever there is, then the resistance gets lower and it's actually easier to act. We have an irb approved study that's running right now with 13 hundred people who are taking part in our programme. People see a 58% increase in their sense of life purpose after four months or five years. So this could possibly reduce depression or anxiety? And it turns out that as you start building a life plan for yourself, your self-esteem will go up too.