Swipe, Spend, Repeat: The Perks Arms Race in Your Wallet
The Journal.
00:00
The Rise of Premium Credit Cards
This chapter examines the evolution of high-end credit cards, spotlighting the American Express Centurion Card and the competitive emergence of the Chase Sapphire Reserve. It discusses how marketing strategies shifted to target millennials' desire for luxury experiences and social media appeal.
Transcript
Play full episode
