Don't Give Your Audience an Incentive to Fill Out a Survey

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You don't need to give your audience an incentive, something like a lead magnet or a gift card, to take the survey. The incentive should be that this is going to give you insight to serve them better and get them content that is exactly what they want. You'll also want to set themes at this time - these will help you narrow down topics on which to create content. And remember, no one teaches what you teach like you do. So go for both.

Content creation dread is about to become a thing of the past!

Because in this workshop-style episode, I’m laying out exactly how to put together 3 months worth of content in just a few hours.

Yep! An entire business quarter worth of digital content -- from free weekly content to social media posts to holiday and promotional pieces -- strategized, laid out, and ready to schedule in just a handful of hours.

In this episode, we’ll be diving deep into content creation strategy together, covering topics like:

How to identify big topics that will leave your audience clamoring for more
How big promotions should factor into your content plans
How to leverage holidays and themes to communicate well with your perfect audience
How to incorporate a “set-it-and-forget-it” rhythm into your content creation routine
And so much more

Book half a day on your calendar and get ready to master creating content -- that’s all you’ll need!

You’ll knock out an entire business quarter’s worth of content and I’ll walk you through exactly how in today’s episode.

Plus, I’ve put together a free three-month content calendar so you can simply plug in your dates and content and find yourself with a high-converting content calendar to replicate time after time.

Here’s a glance at this episode...

[03:28] Content is the original content that you create every week with your message and your ideas. It can be in the form of a podcast, blog, video show, or live social content.
[04:38] Identify ideas that your ideal community wants to learn or know about. Brainstorm a list of ideas and write them down. What excites them? What makes you their solution? What crosses the invisible bridge?
[10:25] You can use holidays and themes to guide your content and come up with topic ideas. You can even use hashtag holidays like national donut day.
[11:25] Set a timer for 20 minutes and head back into your weekly content. What resonated with lots of comments and what was shared? Choose a topic or two that you can expand on or shed new light on.
[13:21] Start to fill out your calendar. This should only take 30 to 45 minutes. Put in dates for the upcoming 3 months. Fill out your important dates such as promotions, themes, holidays, etc. and then continue to fill it out week-by-week.
[21:08] When it comes to social posts, decide where you're going to share. Try to post daily or three to five times a week with specific content pillars.
[25:44] Action step: Grab the free 3-month content calendar and start filling it out!

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