Behind the Winning Idea – 'Dirt for Good'
The WARC Podcast
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Dirt Is Good: A Force for Good
Dirt is good remains the tagline. We decided to call dirt for good, mainly internally as a way to signal the change that we had. And so it's interesting when when listeners see the new spots for the for the current campaign. So this is the background, the letters to be needs that it was time for dirt is good to evolve.
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