Building Trust in SaaS: A Founder's Journey

This chapter explores the journey of a SaaS company founded by a couple with backgrounds in LinkedIn and Zenefits, detailing their transition from manual insurance processes to a tech-driven solution. They reflect on the initial challenges of launching their startup while working full-time jobs, the importance of customer feedback in shaping their product, and the adaptations made during the COVID-19 pandemic. The discussion emphasizes the significance of building trust within the conservative insurance industry while effectively communicating their offerings.