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John Petrocelli | The Life Changing Science of Detecting Bullshit

The Unmistakable Creative Podcast

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I'd Love for You to Talk About This in the Text

i'd love for you to talk about this in the text of sort of the world that people listening to thisr are living in, because they consume this type of information. They listen to people like you. They read books like mine. This is one of the reasons why charitable organizations will run, you know, major ads, and they'll tell you about this one child whose, youow, starving or some part of the world. And it's rather easy to find at least a couple of good stories that support the idea. People are attracted to stories. You don't give them statistics. Is better to give them a story. It's also easier to talk about that rite as opposed

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