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Canva’s $35B design biz is quietly taking over the workplace, with co-founder & COO Cliff Obrecht

Masters of Scale

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Canva's Marketing Evolution

This chapter explores Canva's journey from a product-first approach to enhancing marketing strategies, marked by their participation at the Cannes Lions Advertising Festival. It highlights the balance between niche appeal and broad branding while discussing the impact of AI on creativity and content creation. The chapter emphasizes the transformative potential of democratizing design and the need for fair compensation of creators within this evolving landscape.

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