Why Playing It Safe Kills Brands ft. Mike Cessario | Shane Smith Has Questions
Shane Smith Has Questions
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Branding and Consumer Perception
This chapter examines public reactions to a water brand and how consumer behavior can be driven by the desire for attention rather than authentic feedback. The speakers share their journey of launching a brandy amidst the challenges of marketing alcoholic beverages, while also highlighting successful branding strategies from companies like Trader Joe's and Grey Goose. The discussion emphasizes the significance of narrative and cultural relevance in creating a strong brand identity.
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