Introduction

Tribes are dense networks of people who bond over specific interests or goals. A tribe really only needs the means to communicate and a shared interest. As a member of any tribe, you can be a follower or leader. Being part of it will give you valuable insights. People have this innate need for connection on every level of their lives. Just be careful never to exploit them. There 's no faster way of losing your customer's trust than to surprise them with actions that conflict with their understanding of belonging and connection. The commonalities in tribes are extremely strong, even though they might be quite diverse. You will hear about little things quickly as they cause ripples which spread quickly through an engaged