As we head into 2025, we're looking back on our most popular episodes of 2024. This episode was originally published on August 12, 2024.
In today's fast-paced digital world, capturing and retaining attention is the most valuable currency for startups. But how can you thrive in a hypercompetitive landscape where rejection is the default response?
In this episode, Yaniv Bernstein and Chris Saad are joined by Ben Parr, acclaimed author of Captivology: The Science of Capturing People’s Attention, to dive deep into the attention economy.
In this episode, they explore:
- Understanding why attention is crucial for turning intention into action.
- Embracing attention-seeking as a positive pursuit, not something to be avoided.
- Leveraging the seven triggers of attention at different stages to stand out.
- Recognizing the growing value of attention and making every second count.
- Navigating the psychology of attention to overcome barriers and capture interest.
- Avoiding common mistakes founders make in seeking attention.
More on Ben Parr’s Info- Book and Newsletter
Captivology: The Science of Capturing People’s Attention:
https://a.co/d/cNUCm3A
The AI Analyst: https://www.benparr.com/
The Pact
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Key links
Learn more about Chris and Yaniv
Credits
Editor: Justin McArthur
Content Strategist: Carolina Franco https://www.linkedin.com/in/francocarolina/
Intro Voice: Jeremiah Owyang
