As we head into 2025, we're looking back on our most popular episodes of 2024. This episode was originally published on August 12, 2024.

In today's fast-paced digital world, capturing and retaining attention is the most valuable currency for startups. But how can you thrive in a hypercompetitive landscape where rejection is the default response?

In this episode, Yaniv Bernstein and Chris Saad are joined by Ben Parr, acclaimed author of Captivology: The Science of Capturing People’s Attention, to dive deep into the attention economy.

In this episode, they explore:

• Understanding why attention is crucial for turning intention into action.
• Embracing attention-seeking as a positive pursuit, not something to be avoided.
• Leveraging the seven triggers of attention at different stages to stand out.
• Recognizing the growing value of attention and making every second count.
• Navigating the psychology of attention to overcome barriers and capture interest.
• Avoiding common mistakes founders make in seeking attention.

More on Ben Parr’s Info- Book and Newsletter

Captivology: The Science of Capturing People’s Attention: 

⁠https://a.co/d/cNUCm3A⁠ 

The AI Analyst: ⁠https://www.benparr.com/⁠ 

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Key links

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Learn more about Chris and Yaniv

• Work 1:1 with Chris:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://chrissaad.com/advisory/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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• Follow Yaniv on Linkedin:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/ybernstein/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Credits

Editor:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Justin McArthur⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Content Strategist: Carolina Franco ⁠https://www.linkedin.com/in/francocarolina/⁠

Intro Voice:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jeremiah Owyang⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠