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#2 Craig Newmark | Founder Craigslist

Making It Real

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Don't Be Afraid to Take Control of Your Image

You have to take control of your image and branding. Bear in mind, for example, that you're going to be enmeshed in a lot of confidentiality agreements and non disclosure agreements. You do need starting at the beginning to engage good legal ncommunications advice. It's always awkward telling people that they have to remember to treat people like they want to be treated. But that's the first principle there. Beyond that, if you do have some sand you manage to get some traction....

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