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Scaling a Web 2.5 Unicorn For Enterprise, David Rutter of R3

The Outlier Ventures Podcast

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How Did You Break That Inertia?

The first thing you have to overcome is this inertia. At that point, it didn't feel like there were many people clamouring to be involved in blotcan. So how did you break that inertia in an enterprise context? And then, er, the momentum, at least looking from the outside, seemed incredible. After on of the big 12 announced iin, interestingly, golman sax and j p morgan were some of our biggest supporters. But then we had the fear of missing out.

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