Y Combinator Startup Podcast cover image

The Right (And Wrong) Way To Spend Money At Your Startup

Y Combinator Startup Podcast

CHAPTER

The Crucial Role of Founders in Sales and Marketing

This chapter emphasizes the critical role founders must play in sales and marketing until product-market fit is achieved. It warns against the premature hiring of external help, advocating for founders to utilize their unique insights to effectively understand and promote their products.

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