10x is qualitative, not quantitative. Benjamin Hardy and Dan Sullivan introduce the idea of a fitness function. What are the qualities you want to develop? What are the standards by which you measure progress and success? Recap. This is the importance of reviewing progress against various timeframes. Take 150 plus 3 days per year. Days when you don't think about your business at all are paradoxically going to help you advance your 10x goals faster than ever. Build a self-managing company. You want to create a culture where every team member is empowered to pursue their unique ability and 10x their value.