What Motivates Us: Cognitive Scientist Dr. Maya Shankar on the Power of Change, Habit Formation, And Behavioral Science
WHOOP Podcast
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Building a Dedicated Team of Behavioral Scientists
I was really interested in building a dedicated team of behavioral scientists because I wanted to see a lot more impact than what I could individually do. And so if I could create an institution in the government that could outlast my tenure, that would mean that this work was being applied well beyond whatever administrations I stayed for. But the challenge, Chris and your point is I had no budget. I had no mandate to build a team. I was given no resources. As you said, there's a lot of turnover in government too so leadership is constantly leaving. The only option they had was just to tweak this one marketing message about the program,. One word change led to a 9% increase in access
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