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139: What Great Prospecting Outreach Looks Like With Doug Landis
Make It Happen Mondays - B2B Sales Talk with John Barrows
The Before vs the After, Right?
"Our first sale is to get people to agree that status quo is not okay," he says. "I can't sell you shit until I convince you that that because I'm going to lose to no, no decision all day long." He adds: "You want somebody to say that's right versus your right" 'It started with one drink and then I was missing my kid's soccer practice,' a woman tells the story of how she went from drinking at work to sobriety. "'That's me': That's what it looks like when we're talking about alcoholics anonymous' It has to be better than being able to stay muddling through this versus right.'
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