Work 2.0: The Obstacles You Don't See
Hidden Brain
00:00
How to Reduce the Effort of Streaming
Marketers, managers and policy makers often focus on selling their message harder. If carrots fail, they bring out sticks. At northwestern university, lare norgran and david schonte say there is a better way. Instead of selling harder, make it easier for the people you are trying to convince to buy what you are selling - fight frictions that hold them back. I'm shankerve dante.
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