Fact or Friction: Can Intentional Friction Be a Good Thing?
The Frictionless Experience
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Exploring Intentional Friction in User Experience Design
The chapter delves into the concept of adding intentional friction in user experiences to enhance decision-making and create responsible customer bases. They discuss examples where intentional friction, such as engaging users with terms and conditions, led to more informed choices and decreased default rates. The speakers explore the balance between creating friction for long-term benefits like preventing impulsive actions while considering potential user frustrations in the short term.
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