Most soloists I know want to make a living on their own terms, but many are also driven by a bigger vision of making a difference, infusing both passion and purpose into their work. Have you ever wondered if you and your business could start a revolution?
I sat down with Rochelle Moulton, a brand strategist, author, podcaster, and advocate for soloist consultants doing work that truly matters to discuss what it really means to have a mission-driven business.
Unlike the political or violent imagery often associated with the term, we discussed revolution in the context of business and life. A revolution, as Rochelle defines it, is about driving change with a purpose.
Whether you aim to support queer-owned businesses, protect undeveloped land, or empower the neurodivergent community, your business can be a vehicle for transformative impact.
Practical Steps to Start Your Own Revolution
Identify Your Mission: Reflect on what passionately bothers you about the status quo in your area of expertise and what change you want to lead.
Experiment & Iterate: Don't jump in without a plan. Start with small, manageable steps. Evaluate what works and build on that. This allows you to maintain momentum without feeling overwhelmed or losing your drive.
Align With Allies: Build a network of like-minded individuals who support your mission. This can involve collaborations with other businesses, partnerships with influencers in your field, or joining relevant communities.
Monetize Wisely: Ensure your revolutionary idea can sustain you financially. Balance your passion with market viability. Think about how to price your services, the channels to reach your audience, and how to scale sustainably.
Stay True to Yourself: Authenticity is key. Match your revolution to your genius zone. Play to your strengths, whether it's writing, speaking, or connecting deeply one-on-one.
Fun Fact:
Rochelle introduced the concept of a “situational extrovert”, describing people who are usually introverted but light up and slay the room when discussing their passions and expertise. This describes many mission-driven business owners, Is it you, too?
Mentioned in this episode:
Michael Kitces financial advisor
Want more Rochelle in your life?
Website - The Soloist Life Podcast - The Authority Code Book
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If this episode really spoke to your mission-driven heart, won’t you let me know? Here’s the link that makes it super easy to leave a review and helps spread the word to other neurodivergent entrepreneurs who want to make a difference in the world.
© 2025 ADHD-ish Podcast. Intro music by Ishan Dincer / Melody Loops / Outro music by Vladimir / Bobi Music / All rights reserved.
