I'm a Little Bit of a Abe, Actually.

Business schools are often named for a company, am or at least the founder of a company. I don't really know how common it is for corporations to essentially endow such programmes. And particularly in engineering, where there's a ready a hungry uptake of the work force. So i think a not just making or that those graduates are educated in certain ways, and then having the name recognition can be problematic.