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Season 3, Episode 20: The DMA, Personalized Advertising, and Digital Deglobalization
Mobile Dev Memo Podcast
The Significance of Personalized Advertising and Digital Deglobalization
This chapter explores the impact of moving away from practices like the IDFA on the digital advertising ecosystem and the limitations of contextual advertising as an alternative. It also examines the implications of cookie and IDFA deprecation, as well as the trend towards digital deglobalization in policy decisions.
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