i like that idea for you, is, there's more people who don't know what gold belly is than do. And i just realized, another thing that's happened for you is all these people who now can work remote and have left cities or moved forty five minutes an hour and a half. You know, 90 % of the country lives outside of the three biggest cities, and a lot of those folks are well travelled. Love food, right? It's a new generation where food is kind of a little more central to ther diana and their personal life story.