SGE: The Biggest Change to Search

SGE is the biggest change to search we've ever seen, bigger than mobile or SSL when Google stopped passing the keyword refer over. When I first saw it, I actually thought the kind of copy Microsoft here were in the Viva or these other search engines. So from a purely strategic perspective, all Google has to do to defend itself from competitors is basically learn from their mistakes and do it just as good as they do. It's probably the right decision. And to Google's credit to not just bash them, but also credit them, they're moving very fast right now.

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