What Is a Product Manager?

When building out an application, it can be hard to decide what needs attention, and what can wait. Maintenance is important, but development teams also want to add new features for customers. So they have to choose, and not everyone agrees. A product manager can help break the impasse. Good ones bring in customer feedback while providing teams with focus and direction. The result is a cycle that informs contributors on what’s working, what’s not working, and what future successes can look like. 

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